Brands, explained
Who owns whom, how the model numbers line up, what the warranty actually covers, and which machine in each lineup is the one to buy.

NordicTrack
6 modelsNordicTrack makes good treadmills and sells them with a subscription, so decide on iFIT before you fall for a screen.
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ProForm
3 modelsProForm is NordicTrack's cheaper sibling, made by the same company with the same iFIT subscription attached.
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Sole
9 modelsSole puts its money into the parts that last: steel frames, thick decks, motors with a lifetime warranty and consoles you won't need to replace.
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Horizon
6 modelsHorizon is the home brand of Johnson Health Tech, the company behind Matrix gym equipment, and its treadmills draw on the same supply chain for rollers, decks and motor controllers.
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Bowflex
4 modelsEvery current Bowflex treadmill is rated to 400 lb and carries a 15-year frame and motor warranty, which is rare at these prices.
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WalkingPad
6 modelsWalkingPad is the brand that invented the fold-in-half walking pad, and it uses brushless motors across the lineup.
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